Fashion Brand Started by Wife and Husband Sacai
In 1965, a little daughter named Chitose Sakai was born in Gifu in Nagoya, Japan. Her begetter was an air-workout inventor, while her mother was a pâtissier.
Growing up, Chitose loves dressing up.In fact, she has her own style when it comes to dressing up. Her female parent got upset sometimes, and refused to go out with her because of the way she dressed.
One twenty-four hours, Chitose saw Issey Miyake starring in a whisky commercial on TV.
http://www.youtube.com/watch?v=u-uTrvla_dg
And she said to herself: "I want to get just like him."
"I want to make a living designing fashion simply like Miyake-san."
At 11, Chitose decided to go a manner designer.
In 1987, at the young age of 22, Chitose joined World Co. Ltd as a designer. It is a clothing company headquarted in Kobe, Japan.
But it wasn't enough for Chitose. She wanted to work at Comme des Garcons very much. She decided to piece of work her way upward, started as a blueprint-cutter.Eventually, she got the job at the label and started working under the legendary Ms Rei Kawakubo.
Kawakubo saw potential in this trivial girl. Ane twenty-four hours, Kawakubo offered Chitose:
"Why don't you help my protege, Junya Watanabe to set his label?"
Chitose said Yes.
JUNYA WATANABE was launched in 1992.
Chitose met Junichi Abe, some other design-maker working under Junya Watanabe at that time.
They cruel in love, and got got married in 1997. (Chitose is now "Chitose Abe.") She later gave birth to their infant daughter, Toko.
Junichi Abe is the founder and the artistic director of "Kolor" the way label, which was launched afterwards in 2004.
It'southward been viii years since working under Kawakubo and Watanabe, but Chitose did non forget her dream. She left the label to start her ain journey.
In 1999, "Sacai" the fashion label was born. She used her maiden proper name "Sakai," simply replaced the "Thousand" with a "C" as a way to separate her personal life from her professional identity.
She started selling her designs from her apartment in Tokyo.
In 2003, Chitose decided to expand her label to the W. She went to New York to bring together an established multi-brand showroom.
Cypher much happened during her New York trip though, just she knew her design appeals to European.
Without much program, she packed her bag and went to go Paris to effort her luck.
Chitose was in the elevator of the hotel she's staying when a man approached him.
"What characterization are you wearing?"
"Information technology'southward my own pattern. Would you like to take a look?"
"Certain."
As it turned out, he was Peter Burstein of Feathers, a family-run London fashion boutique offering contemporary design since 1969. Peter placed his order on the spot.
Next season, Chitose showcased her drove at a lavish room at the Hôtel de Crillon. Through discussion of oral cavity, buyers came to see the collection.
Information technology was the turning point for Sacai's international recognition.
Within a year, Sacai got 30 new clients. In the 2nd year, the customer listing grew to 60 – it all happened without any press, fancy fashion shows or presentations.
In 2008, Sacai officially entered Paris Fashion Week.
In 2009, Sacai launched Men's line. Sacai Men Bound/Summer 2009 was debuted at Paris Fashion Week.
In September 2011, Chitose opened Sacai's first flagship shop in Tokyo Minami-Aoyama.
Sacai striking some other milestone with its Fall 2013 runway show. The collection received uncommonly positive reviews from the manner oversupply.
Mr Karl Lagerfeld said Sacai is "the most interesting make of the moment."
Chitose's works connected to receive suports, winning the fanship of editors and fashion critics such as Sarah Mower, Anna Wintour and Suzy Menkes.
Today, Sacai has 90 international clients and 35 clients in Nippon. the collections are sold in 110 stores worldwide.
"[By] wearing my clothes, I want people's moods to be lifted a bit. I recall I but desire them to feel happy. It'south not a large thing; I don't have an important job like a doctor or anything, but I always call back of what I can do for people when they vesture my clothes."
"I don't buy textile, I have them exclusively made for me."
They remain the unique selling point of Sacai to today.
Images by Sacai, Purple.fr, Vogue Italia, New York Times, NowFashion, T Magazine, @ayasakai Instagram, rodengray.com, Hotel de Crillion, Mirai-chan by Kotori Kawashima, TimeOut.com, Mark Gibson Photography, coupboutique.com, FeathersFashion.com, farfetch.com, JOYCE Hong Kong, WWD, 10 Corso Como Seoul, Tumblr, World Co Ltd Nippon.
Photoshop magic by #TeamMayo
0 Response to "Fashion Brand Started by Wife and Husband Sacai"
Post a Comment